06/23/2026
In a rare and unprecedented glimpse inside the RUCO War Room, our sales, marketing, and operations teams recently gathered for our annual sales meeting. While much of the discussion remains classified, for obvious national security reasons, the focus was on sharing market intelligence, aligning strategies, and planning for continued growth.
One of the highlights each year is having founder Dick Whitcomb in attendance. He takes in the conversations, listens to feedback from every corner of the business, and then, in classic fashion, offers a few thoughts that tend to carry more weight than the rest of us combined. Not many groups have the privilege of learning directly from someone whose fingerprints are all over the drywall industry. We're incredibly fortunate to continue learning from a true industry pioneer who's forgotten more about drywall than most people will ever know.
As this photo clearly shows, when Mr. Whitcomb speaks; even the loudest sales reps suddenly become excellent listeners.
