10/12/2026
New leadership. The same independent spirit.
Joshua Johnson is stepping into the role of CEO at TREE Industries. Founder Jill Johnson will become COO and retain full ownership of the company.
Jill founded TREE in 2017 and built it from nothing, working alongside Joshua to establish an independent company where ambitious technical ideas could become working technology. Her business leadership and his technical development shaped a lab spanning artificial intelligence, open-source tools, and real-time interactive systems.
Under Jill’s leadership, TREE developed a body of work ranging from voice-powered virtual production and open-source AI assistant integrations to multi-agent simulations and real-time AI avatars. That work reflects the company’s commitment to making advanced technology more accessible, with an emphasis on privacy and open source.
“Jill built the company that made this work possible,” said Joshua Johnson. “I helped build the technology, but her leadership gave us the foundation and independence to pursue it. This transition carries that partnership forward: Jill remains TREE’s owner and leads operations, while I take responsibility for our direction and what we build next.”
Joshua moves into the CEO role from his position as Chief Technology Officer, bringing 20 years of development experience. He will lead TREE’s overall strategy and business direction, connecting its technical work with product development, partnerships, and growth.
As COO, Jill will bring her founder’s perspective and deep knowledge of the business to operational leadership. The transition changes the division of responsibilities but not TREE’s ownership, independence, or the partnership at its core.
What’s next, built here.