GPA Global

GPA Global Packaging the Performs. Gifts that Connect.

Stop shoppers. Spark curiosity. Turn attention into sales. A great retail display does more than present a product. It h...
08/27/2026

Stop shoppers. Spark curiosity. Turn attention into sales.

A great retail display does more than present a product. It helps shoppers see it, understand it and imagine using it, influencing purchasing decisions and helping drive sales.

From lighting, screens and movement to interactive features, we combine creative design, engineering and production to deliver displays that stand out and perform in the real world.

Because the point of sale shouldnโ€™t be where your brand blends in.

It should be where your product gets chosen.

What goes into our sustainability report can help strengthen and improve what goes into yours. The materials we use, the...
08/17/2026

What goes into our sustainability report can help strengthen and improve what goes into yours.

The materials we use, the way we manufacture and the supply chains we manage all contribute to the sustainability performance of our customers.

And you donโ€™t have to look far to see what that means in practice.

In 2025, we were awarded Certified Ambassador status after completing more than 1,000 Life Cycle Assessments with EcoDesignCloud, helping customers better understand the environmental impact of different packaging options.

EnVision has reduced the number of physical samples produced by an average of 30%, alongside a 57% reduction in COโ‚‚ emissions compared with traditional physical sampling.

And in 2025, we achieved a 95% waste recovery rate, surpassing the 90% target we set for 2030.

These are just a few of the results behind this yearโ€™s report, alongside the work happening across our products, operations and value chain.

Take a look at our 2025 Sustainability Report - link in the bio.

๐—ฃ๐—ฃ๐—ช๐—ฅ ๐—ถ๐˜€ ๐—ต๐—ฒ๐—ฟ๐—ฒ. ๐—•๐˜‚๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—บ๐—ฒ๐—ฎ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€?The EU Packaging and Packaging Waste Regulation (PPWR) is introd...
08/14/2026

๐—ฃ๐—ฃ๐—ช๐—ฅ ๐—ถ๐˜€ ๐—ต๐—ฒ๐—ฟ๐—ฒ. ๐—•๐˜‚๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—บ๐—ฒ๐—ฎ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€?

The EU Packaging and Packaging Waste Regulation (PPWR) is introducing significant changes to how packaging is designed, produced, placed on the market and managed at end of life. And one of the questions we're hearing most often is:

"๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ผ๐—น๐—ฒ โ€“ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ?"

Under PPWR, businesses may have different responsibilities depending on whether they are acting as a ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฟ, ๐— ๐—ฎ๐—ป๐˜‚๐—ณ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ๐—ฟ, ๐—œ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฒ๐—ฟ ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฟ. That distinction matters. Depending on your role, responsibilities can include:

โ†’ Providing information and documentation to demonstrate conformity

โ†’ Assessing packaging compliance and preparing Declarations of Conformity

โ†’ Verifying compliance before packaging enters the EU market

โ†’ Meeting registration and Extended Producer Responsibility (EPR) obligations

๐—”๐—ป๐—ฑ ๐˜๐—ต๐—ฎ๐˜'๐˜€ ๐—ผ๐—ป๐—น๐˜† ๐—ฝ๐—ฎ๐—ฟ๐˜ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ถ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ. PPWR will progressively introduce requirements covering:

โ™ป๏ธ Recyclability and design for recycling

โ™ป๏ธ Recycled content

โ™ป๏ธ Packaging minimisation and waste prevention

โ™ป๏ธ Reuse and refill systems

โ™ป๏ธ Labelling and information requirements

โ™ป๏ธ Restrictions on certain formats, materials and substances

โ™ป๏ธ EPR and packaging waste management

For brands using ๐—ด๐—ถ๐—ณ๐˜, ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ฒ๐—บ๐—ถ๐˜‚๐—บ ๐—ฝ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด, understanding what's coming โ€“ and designing for it early โ€“ is increasingly important.

At GPA Global, our Creative, R&D and Eco-design teams work with brands to develop packaging solutions that balance commercial objectives, brand experience and evolving sustainability requirements. Because the goal shouldn't simply be to become compliant when a deadline arrives. It's to start designing better packaging today.

Reviewing your packaging portfolio and wondering what PPWR could mean for your products? ๐—Ÿ๐—ฒ๐˜'๐˜€ ๐˜๐—ฎ๐—น๐—ธ.

Weโ€™re delighted to share that four GPA Global projects have been named finalists in the UK Packaging Awards 2026.๐—ง๐—ฎ๐—น๐—ถ๐˜€๐—ธ๐—ฒ...
08/13/2026

Weโ€™re delighted to share that four GPA Global projects have been named finalists in the UK Packaging Awards 2026.

๐—ง๐—ฎ๐—น๐—ถ๐˜€๐—ธ๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ด๐—บ๐—ฎ ๐Ÿฐ๐Ÿณ-๐—ฌ๐—ฒ๐—ฎ๐—ฟ-๐—ข๐—น๐—ฑ
Luxury Pack of the Year

This limited release of just 622 bottles worldwide features a pack that translates the meeting of volcanic force and the sea into a sculptural, fully recyclable mono-material structure. A controlled reveal frames the bottle as the true centrepiece.

๐—”๐—ฝ๐—ฝ๐—น๐—ฒ๐˜๐—ผ๐—ป ๐—˜๐˜€๐˜๐—ฎ๐˜๐—ฒ ๐—๐—ฎ๐—บ๐—ฎ๐—ถ๐—ฐ๐—ฎ ๐—ฅ๐˜‚๐—บ ๐Ÿฑ๐Ÿญ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ ๐—ข๐—น๐—ฑ ๐—ฆ๐—ถ๐—ป๐—ด๐—น๐—ฒ ๐—–๐—ฎ๐˜€๐—ธ
Luxury Pack of the Year

For one of Appleton Estateโ€™s rarest releases, limited to just 25 decanters globally, the presentation takes the form of a finely constructed cabinet, combining sliding doors, turquoise straw marquetry, layered wood and a raised plinth to create a considered display around the decanter.

๐— ๐—ถ๐—ฑ๐—น๐—ฒ๐˜๐—ผ๐—ป ๐—ฉ๐—ฒ๐—ฟ๐˜† ๐—ฅ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป
Circular Economy Packaging of the Year

The latest Midleton Very Rare packaging represents the next stage in its evolution, moving to a 100% paper-based, fully recyclable structure. This change is the result of an ongoing programme of material reduction and simplification, guided by Life Cycle Assessment.

๐—๐—ผ๐—ต๐—ป๐—ป๐—ถ๐—ฒ ๐—ช๐—ฎ๐—น๐—ธ๐—ฒ๐—ฟ ๐—•๐—น๐˜‚๐—ฒ ๐—Ÿ๐—ฎ๐—ฏ๐—ฒ๐—น ๐—”๐˜‡๐˜‚๐—ฟ๐—ฒ
Limited Edition Packaging of the Year
Created as a travel-retail exclusive, Blue Label Azure replaces conventional secondary packaging with a reusable cotton canvas bottle bag. The format combines protective construction with bespoke detailing and brings the coastal visual world of Johanna Ortiz into the packaging.

We look forward to celebrating with the industry at the UK Packaging Awards on 7 October and wish the best of luck to all the other shortlisted teams and brands.

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Weโ€™re delighted to share that Glenmorangie The Thirty has been named a finalist in the Drinks category at the London Pac...
08/06/2026

Weโ€™re delighted to share that Glenmorangie The Thirty has been named a finalist in the Drinks category at the London Packaging Week Innovation Awards 2026.

Congratulations to the Glenmorangie team on this well-deserved recognition.

Produced by GPA, the whiskyโ€™s presentation pack is a double-door rigid card box, wrapped in beautifully textured, dyed-through paper.

One of the main technical challenges was the ex*****on of the exterior graphics.

The design combines exceptionally fine printed lines with equally delicate hot-foiled details, all applied to a dark paper stock.

To achieve the required definition and vibrancy, white was printed beneath key areas of the design, helping the artwork stand out while preserving consistency throughout production.

Wishing the Glenmorangie team the very best ahead of the awards.

Winners will be announced at the London Packaging Week Innovation Awards on 17 September.





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The finish you choose can significantly affect where the eye is drawn, how products are differentiated and where they si...
07/22/2026

The finish you choose can significantly affect where the eye is drawn, how products are differentiated and where they sit within a range.

Using foil can draw attention to a particular brand element or detail.

Embossing and debossing can add depth and tactility, while soft touch and high gloss finishes can change the overall character of the packaging.

The impact of a finish relies not only on the technique itself but also on how it is applied.

The same finish can create a restrained or expressive look and feel familiar or unexpected, depending on how it is used.

These six finishes are just a small selection of GPA Globalโ€™s broader capabilities, providing brands with more options to shape the look and feel of their packaging from the very beginning, or to bring greater distinction to an existing format.

We can help you determine which finish best suits the material, format and production requirements of your next project. Get in touch to discuss the options.

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A lighter footprint is making a lasting impression. GPA Globalโ€™s work for Midleton Very Rare has been shortlisted in the...
07/14/2026

A lighter footprint is making a lasting impression.

GPA Globalโ€™s work for Midleton Very Rare has been shortlisted in the Pentawards Sustainable Design: Luxury Goods category.

The challenge was to move an established wooden presentation case towards a more responsible model without losing the protection or presence associated with the brand.

The result is a fully recyclable, 100% paper-based pack that retains Midleton Very Rareโ€™s distinctive double-door reveal while removing wood, plastics, metal hinges, magnets and mixed-material fitments.

A significant material shift, with no compromise on the experience.

Weโ€™re incredibly proud to see the project recognised alongside some of the worldโ€™s best packaging design.

Congratulations to everyone shortlisted, and good luck for the ceremony in London on 16 October.


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07/13/2026

What do you create for a bottle that is limited to only 25 decanters?

Not a conventional box.

For Appleton Estate 51-Year-Old Single Cask, the solution was a presentation case with the stature and presence of a cabinet.

The deep navy exterior, finished with gold transcript branding, creates a restrained yet distinctive first impression. When the sliding doors open, they reveal a richer internal display.

Turquoise straw marquetry, arranged in a radial pattern, brings texture and visual depth, while layered wooden panels create an architectural backdrop for the decanter.

A raised plinth gives the bottle height and prominence, while the accompanying booklet is integrated into the lower section of the cabinet, keeping the release literature within the same presentation system.

What makes the packaging work is the contrast between the restrained exterior and the richer interior.

It protects the decanter, frames it beautifully and creates a setting that reflects the rarity of the release without overshadowing it.





In 2026, packaging is being evaluated not only for its on-shelf appeal, but also for its impact on costs throughout the ...
07/01/2026

In 2026, packaging is being evaluated not only for its on-shelf appeal, but also for its impact on costs throughout the supply chain, including sourcing, production, logistics and end-of-life management.

The global packaging industry is valued at approximately USD 1.24 trillion and is growing at over 3% annually, while sustainable packaging is outpacing this growth at over 7.4%.

This shift is also being driven by increased regulation, such as in Europe, where Extended Producer Responsibility (EPR) fees are increasingly linked to recyclability rather than weight alone.

As a result, two seemingly identical packs can carry very different costs.

Effective improvements often involve using lighter materials, simplifying designs, or removing unnecessary decoration.

The key question is no longer, โ€œShould we change the pack?โ€ but rather, โ€œWhich trade-offs can we justify before costs become fixed?"

At GPA Global, we help brands make those decisions earlier, with packaging that works commercially and responsibly.

If youโ€™re reviewing your packaging, weโ€™d be happy to help.





The implementation of Extended Producer Responsibility (EPR) for packaging in the U.S. is progressing more quickly than ...
06/30/2026

The implementation of Extended Producer Responsibility (EPR) for packaging in the U.S. is progressing more quickly than many teams anticipated.

Itโ€™s a positive change, but it also comes with challenges because itโ€™s not happening uniformly across the country.

As of late 2025, seven states have enacted packaging EPR laws: California, Colorado, Maine, Maryland, Minnesota, Oregon, and Washington. In Canada, Alberta, Nova Scotia and Yukon have also implemented EPR systems.

Brand teams are balancing several priorities:

Sustainability is pushing for measurable progress.

Procurement is looking for clearer cost visibility.

Packaging wants to avoid surprises at launch.

Compliance is focused on defensible reporting.

These goals can absolutely work together, but itโ€™s essential that packaging choices are made based on real information rather than assumptions, especially as EPR fees are linked to packaging weight, composition and recyclability.

How can GPA help?

We support packaging decisions through Life Cycle Assessment (LCA), eco-design and packaging innovation, which can help teams compare options, improve recyclability and document trade-offs in a way thatโ€™s clear internally.

If you are working on an EPR initiative and would like a checklist of the packaging data teams typically need to gather early, comment EPR, and we will share one with you.

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