10/14/2026
We are hiring!
Wright Mechanical is a locally owned HVAC, plumbing, and mechanical contractor based in Ypsilanti. We serve Ann Arbor, Ypsilanti, and Washtenaw County. We're a newer company growing fast, and we run on one idea: educate the customer, do the job right, and be straight with people.
About the role
We're hiring a Marketing Manager to own all of our marketing, from strategy to ex*****on. You'll run Google Ads, Local Services Ads, social media, SEO, reviews, and anything else that keeps the phones ringing with the right calls. You'll report to the General Manager and be measured on booked jobs and cost per lead, not likes. If you've grown a home service brand before and want to build one with real ownership, let's talk.
What you'll do
Strategy and budget
• Build and own the annual marketing plan and budget
• Plan seasonal pushes around heating, cooling, and plumbing demand
• Decide where every dollar goes based on cost per lead and booked revenue
• Manage outside vendors, agencies, and freelancers
Paid advertising
• Run Google Ads search campaigns: keywords, bids, ad copy, and negative keywords
• Manage Google Local Services Ads, including disputing bad leads
• Run Meta (Facebook and Instagram) ads for awareness, promos, and retargeting
• Set up and maintain call tracking and conversion tracking
Social media and content
• Plan and post regularly on Facebook, Instagram, and other channels that fit
• Turn job site photos and videos from techs into useful content
• Create educational content that helps homeowners understand their systems
• Write blog posts, emails, and promotional offers
SEO, website, and reputation
• Own the website and keep it fast, current, and converting
• Manage local SEO and the Google Business Profile
• Build a steady flow of reviews and respond to every one
• Keep our name, address, and phone consistent across directories
Reporting
• Track leads, cost per lead, booking rate, and ROI by channel
• Report results monthly to the General Manager
• Work with the office team so leads get answered and booked
What you need
• 3+ years running marketing for a home service business (HVAC, plumbing, electrical, roofing, or similar)
• Hands-on experience managing Google Ads and Local Services Ads budgets
• Proven results with social media for a local service brand
• Working knowledge of local SEO and Google Business Profile
• Comfortable with Google Analytics, call tracking, and reporting on ROI
• Able to write clear, plain copy that sounds like a real person
• Self-starter who can plan the work and do the work
• Drivers license with good driving record
Nice to have
• Bachelor's in marketing, communications, or a related field
• Google Ads certification
• Experience with field service software (ServiceTitan, Housecall Pro, or similar)
• Basic photo and video editing skills (Canva, CapCut, Adobe)
• Experience with Nextdoor, Yelp, Angi, or other home service platforms
• Website experience with WordPress or a similar CMS
• Knowledge of the Ann Arbor and Washtenaw County market
Email resume to [email protected] and [email protected].
