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MasterDrive Coastal Making a difference, one day, one kilometre, one life at a time!!!

🚛 Truck drivers keep our shelves stocked and our country moving. But where do they rest at night, and is it safe?In epis...
30/10/2026

🚛 Truck drivers keep our shelves stocked and our country moving. But where do they rest at night, and is it safe?

In episode 8 of Driving Dialogue, Nicci Scott-Anderson, CEO of Safer Stops, tells us why a safe place to stop matters just as much as safe driving.

It’s also why our Fleet Safety Awards 2026 recognises the Most Improved Truck Stop. The people making these places safer deserve the credit.

Every driver deserves a safe place to stop. ❤️

Link in the comments!

R2.25 of every litre of petrol goes to the Road Accident Fund, which compensates people hurt in crashes.The Finance Mini...
30/10/2026

R2.25 of every litre of petrol goes to the Road Accident Fund, which compensates people hurt in crashes.

The Finance Minister says government must find a way to phase out the fuel levy, and the AA has backed scrapping the RAF levy with it. Cheaper fuel would be good news for every household and every fleet in the country.

But changing who pays won’t, on its own, mean fewer crashes.

“Most of the crashes we see didn’t happen because a driver couldn’t handle the car,” says our Group CEO, Eugene Herbert. “They happened because of a decision, like following too closely, picking up a phone, driving tired or going too fast for the conditions.”

For a fleet of 100 petrol vehicles filling up once a week, the RAF levy alone comes to about R585,000 a year. That’s before a single repair, insurance excess or day lost to its own crashes.

Fleets pay for crashes at the pump, and again when their own vehicles are involved. That money does more good stopping the next crash than paying for the last one.

Full article in the comments 👇

Thanks to the Automobile Association of South Africa for opening up this conversation.

Three days. Hundreds of conversations. One clear message. 🚗Thank you to everyone who visited the MasterDrive stand at Au...
29/10/2026

Three days. Hundreds of conversations. One clear message. 🚗

Thank you to everyone who visited the MasterDrive stand at Automechanika Johannesburg 2026.

Fleet owners, technicians, suppliers and drivers all told us the same thing: vehicles keep getting smarter, but the person behind the wheel is still the biggest factor in whether a fleet stays safe and profitable.

That’s the work we’ve been doing for over 25 years, and it was great to see how many of you are ready to invest in your drivers, not just your vehicles.

To everyone who stopped by, shared a challenge or simply came to say hello, thank you. If we spoke about training, the Fleet Safety Awards or anything else, our door is open. Let’s keep the conversation going.

A special thank you to Megamillion and for supporting us on our stand. Having you alongside us made the three days even better.

See you at Automechanika 2027.

🔥 The Fleet Safety Awards torch has landed at Optix .Every fleet that keeps its drivers safe has partners working behind...
29/10/2026

🔥 The Fleet Safety Awards torch has landed at Optix .

Every fleet that keeps its drivers safe has partners working behind it. Optix is one of them, and we’re proud to have them standing with us for the Fleet Safety Awards 2026.

For Optix, it all comes down to two words: Safely Home. Their camera and driver behaviour technology spots risk before it turns into a crash, so drivers finish every shift the way they started it.

That’s exactly what these awards exist to recognise: the people and organisations who don’t wait for incidents to take safety seriously.

On 26 November, the industry’s best will be in one room. The fleets that lead. The drivers who set the standard. And the partners who make it possible.

Optix, the torch is yours. Who’s next? 👀

🚗🔥 WHAT A DAY AT Automechanika Johannesburg ! 🔥🚗We’ve had such a great time meeting people, catching up with familiar fa...
28/10/2026

🚗🔥 WHAT A DAY AT Automechanika Johannesburg ! 🔥🚗

We’ve had such a great time meeting people, catching up with familiar faces, making new connections, and having some really good conversations along the way.

There’s been a brilliant energy at the show, and the MasterDrive team has loved every minute of being part of it.

We’re back again tomorrow for the final day, so if you haven’t stopped by yet, come and say hello.

📍 Gallagher Convention Centre
📌 Stand 3D57 | Hall 3

Come meet the team, have a chat, and find out more about how MasterDrive can support safer, smarter fleets.

Megamillion Valternative

Day 1 at Automechanika Johannesburg  done ✔️It was a busy one. Lots of familiar faces, a few new ones, and some really g...
27/10/2026

Day 1 at Automechanika Johannesburg done ✔️

It was a busy one. Lots of familiar faces, a few new ones, and some really good conversations about what’s happening on our roads and in fleets right now.

We’re at Gallagher until Thursday, so if you’re coming through, pop past Stand 3D57 in Hall 3 and say hi. Always happy to chat about your fleets' needs and road safety.

voltanative Megamillion

Join MasterDrive at Automechanika Johannesburg  2026!Tuesday, 27 – Thursday, 29 October 2026Gallagher Convention Centre,...
26/10/2026

Join MasterDrive at Automechanika Johannesburg 2026!

Tuesday, 27 – Thursday, 29 October 2026
Gallagher Convention Centre, Hall 3, Stand 3D57

Get ready for three days of automotive innovation, industry connections and the latest developments in the automotive sector!

Visit MasterDrive to discover how we are driving road safety forward through advanced driver training, innovative solutions and practical demonstrations.

We look forward to connecting with you!

SUBMISSIONS ARE NOW CLOSED | FLEET SAFETY AWARDS 2026 Submissions for the Fleet Safety Awards 2026 are officially closed...
22/10/2026

SUBMISSIONS ARE NOW CLOSED | FLEET SAFETY AWARDS 2026

Submissions for the Fleet Safety Awards 2026 are officially closed! Thank you to everyone who took the time to nominate the individuals, teams and organisations making a difference in fleet and road safety.

The entries reflect the commitment of fleet managers, Road Warriors and truck stops working to make our roads safer and prioritise driver wellbeing.

Now, the countdown begins as we prepare to celebrate excellence at the Fleet Safety Awards Gala on 26 November 2026, where winners will be recognised and share in the R250,000 prize pool.

A heartfelt thank you to our partners for supporting this important initiative and helping drive a safer future.

With thanks to our Fleet Safety Awards partners: Castrol FNB WesBank M.A.G - Motor Accident Group Santam Insurance Sasol Tracker Connect Avis Car Rental Dastek Optix

MASTERDRIVE CONTRIBUTING TO THE FUTURE OF FLEET MANAGEMENT!A successful keynote at the SA Auto Week African Indaba Confe...
15/10/2026

MASTERDRIVE CONTRIBUTING TO THE FUTURE OF FLEET MANAGEMENT!

A successful keynote at the SA Auto Week African Indaba Conference!

Eugene Herbert took to the stage to present Fleet Management Excellence and Total Cost of Ownership, challenging industry professionals to look beyond vehicle acquisition costs and consider the everyday decisions that influence fleet performance.

From driver behaviour and fuel efficiency to vehicle maintenance, downtime and resale value, the discussion highlighted an important principle: managing fleet costs effectively requires a whole-lifecycle approach, with people at the centre of the equation.

Thank you to Naamsa for bringing the industry together. MasterDrive remains committed to developing safer drivers, improving fleet performance and helping organisations make smarter decisions on the road.

Marcia Mayaba Foundation

FLEET MANAGEMENT EXCELLENCE STARTS BEHIND THE WHEEL.What truly drives the cost of operating a fleet? It is about far mor...
15/10/2026

FLEET MANAGEMENT EXCELLENCE STARTS BEHIND THE WHEEL.

What truly drives the cost of operating a fleet? It is about far more than the price of the vehicle.

Following his keynote at the SA Auto Week African Indaba Conference, Eugene Herbert explored Fleet Management Excellence and Total Cost of Ownership, highlighting how driver behaviour, fuel consumption, maintenance, accidents, downtime and residual value all influence fleet costs.

One key takeaway: Total Cost of Ownership is created every day, not simply calculated at the end of the year.
By combining fleet data with practical driver coaching,

organisations can identify risks, improve driving behaviour and make more informed fleet management decisions.
Thank you to Naamsa for hosting this important industry gathering and creating a platform for conversations that will help shape the future of mobility.

Address

6 Potsdam Road Kilarney International Raceway
Cape Town
7439

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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+27741409419

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