Sensory FX

17/09/2026

Consumers don't buy products. They experience them. Our brains process scent far faster than sight or sound, instantly tying aromas to memory, safety, and trust.
SensoryFX took a closer look at how scent quietly shapes customer experiences—and why the most memorable brands are the ones you feel, not just see.

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24/07/2026

Innovation in West Africa isn't being driven by novelty alone. It's being shaped by affordability, authenticity and a deep understanding of local taste.

After attending Food and Beverage West Africa, our Head of Flavour, Riana Claasen, reflects on the flavour trends, consumer preferences and product innovations.




Inside West Africa's evolving flavour landscape By Riana Claasen, Head of Flavour, SensoryFX July 2026Attending Food and Beverage West Africa (FAB West Africa) provided valuable insight into the trends shaping product development across the region. Bringing together manufacturers, suppliers and buye...

11/06/2026

TREND ALERT | Fruity Revival - Sweetness with Depth 🍒🍫 Say goodbye to simple fruity scents—2026 is all about complexity. Bold, multidimensional fragrances reflect a growing consumer preference for sophistication in scent. From cherry layered with dark chocolate to peach blended with patchouli, this trend resonates particularly in the luxury personal care and fine fragrance sectors. These nuanced combinations delivers depth and allure to products.
Explore the trend.
Visit https://sensoryfx.co.za/

26/05/2026

At SensoryFX, continuous learning plays an important role in how we grow and refine our fragrance expertise across Africa. As part of this commitment, our Senior Perfumer, Carla van Aswegen, recently attended an intensive development programme in Barcelona, Spain. We chatted with Carla about the global fragrance trends shaping the industry, what she learnt during her time abroad, and how those insights continue to influence her approach to creating fragrances with a distinctly African perspective.

Senior Perfumer Carla van Aswegen shares how global fragrance trends from Barcelona are shaping SensoryFX’s distinctly South African approach to perfumery.

30/04/2026

TREND ALERT | Fruity Flavours - Fresh & Vibrant 🍍Fruity flavours like pineapple and citrus are redefining health-conscious indulgence. From tropical beverages to refreshing snacks, these zesty notes uplift and energize while aligning with wellness and sustainability values.
✨ A balance of flavour-packed fun and mindful choices!Own the trend. Visit https://sensoryfx.co.za/

16/04/2026

At SensoryFX, Director Joseph Mohohoma is ensuring that the future of African flavour and fragrance manufacturing is rooted in African expertise.
For Joseph, success isn't just about supplying ingredients; it’s about co-building an industry where African creators tell our own sensory stories.
From our creative centre in South Africa to 23 countries across the continent, we are committed to creating for context and investing in the people who make it possible.
Discover the rise of a South African fragrance and flavour pioneer.

Meet Joseph Mohohoma, the South African master perfumer and CEO of SensoryFX, whose work is shaping African fragrance, flavour and future talent.