Sensory FX

26/05/2026

At SensoryFX, continuous learning plays an important role in how we grow and refine our fragrance expertise across Africa. As part of this commitment, our Senior Perfumer, Carla van Aswegen, recently attended an intensive development programme in Barcelona, Spain. We chatted with Carla about the global fragrance trends shaping the industry, what she learnt during her time abroad, and how those insights continue to influence her approach to creating fragrances with a distinctly African perspective.

Senior Perfumer Carla van Aswegen shares how global fragrance trends from Barcelona are shaping SensoryFX’s distinctly South African approach to perfumery.

30/04/2026

TREND ALERT | Fruity Flavours - Fresh & Vibrant 🍍Fruity flavours like pineapple and citrus are redefining health-conscious indulgence. From tropical beverages to refreshing snacks, these zesty notes uplift and energize while aligning with wellness and sustainability values.
✨ A balance of flavour-packed fun and mindful choices!Own the trend. Visit https://sensoryfx.co.za/

16/04/2026

At SensoryFX, Director Joseph Mohohoma is ensuring that the future of African flavour and fragrance manufacturing is rooted in African expertise.
For Joseph, success isn't just about supplying ingredients; it’s about co-building an industry where African creators tell our own sensory stories.
From our creative centre in South Africa to 23 countries across the continent, we are committed to creating for context and investing in the people who make it possible.
Discover the rise of a South African fragrance and flavour pioneer.

Meet Joseph Mohohoma, the South African master perfumer and CEO of SensoryFX, whose work is shaping African fragrance, flavour and future talent.

05/03/2026

Discover flavours that spark curiosity. We craft flavours that excite palates and create lasting impressions. From sweet nostalgia to bold contrasts, our flavours bring unique possibilities to every product.
Create unforgettable taste experiences across beverages, confectionery, and more.
Visit https://sensoryfx.co.za/products/

17/12/2025

May this festive season be a treat for all the senses. Wishing you a peaceful and happy holiday! ☀️🐚

17/11/2025

Celebrating 25 years of crafting Africa’s favourite flavours and fragrances. Happy Birthday SensoryFX!

11/11/2025

Africa’s economic future hinges on localisation, and manufacturing is the lever. SensoryFX transforms local talent into technical capability and raw potential into real products.
Over the last 25 years, our focus has remained the same: create for context — with proximity, agility, and deep market understanding.
From developing scents that reflect local preferences, to offering hands-on formulation support and training emerging perfumers and flavourists, we believe the future of African manufacturing is rooted in African expertise.
This is not just about supplying ingredients. It’s about co-building industries, strengthening supply chains, and creating opportunities that last.

SensoryFX drives African manufacturing and self-reliance with locally developed flavours and fragrances that capture the continent’s creativity and innovation.

10/10/2025

Rooted in Africa, we create flavours and fragrances inspired by the diverse cultures, tastes, and preferences of this incredible continent. From the local market to global brands, SensoryFX is your gateway to taste and scent excellence.


For more information visit https://sensoryfx.co.za/

25/09/2025

We celebrate the rich tapestry of African creativity and the unique flavours and fragrances that define this beautiful continent. We are proud to be a part of this vibrant ecosystem and to contribute to the growth of the African flavour and fragrance industry.

18/09/2025

We're seeing a powerful shift in the world of food! People aren't only looking for great-tasting products anymore—they want flavour with a purpose. Consumers won’t compromise on taste. Instead, they’re looking for products where flavour and function feel like a natural pair.

In our latest trend report, we dive into the rise of functional indulgence, highlighting how brands are pairing incredible flavour with beneficial ingredients.

Discover the rise of feel good flavours in food and drink. From adaptogens to nootropics, explore ingredients that boost mood, sleep and wellbeing.