29/05/2026
When you run a business, youâve got to be clear whether itâs for luxury, survival or you are building entrepreneurial prowess etc.
Most of us run businesses but we arenât clear what our businesses core offer is, we confuse strategy with goals, planning and vision.
Some could hardly tell you what their core offer is, instead they would narrate the product they offer.
As a business owner, you should ask yourself the following questions:
1. Who are my customers?
2. Where do they spend most of their time?
3. What do they really want?
4. Where have I successfully found customers before?
5. What problem am I solving for my customers?
The list goes on, this will help you understand what exactly you should be selling to them and where.
Sometimes itâs not perfumes, skin products or food you need to sell, but it must be something that people are really looking for. Some businesses should be selling emotions like ourselves at VVA Engineers, we are not selling drawings but speed, certainty, cost effecient design, comstruction reduction risk and public safety.
That is why we do not compete on prices with our competitors thatâs a weak position for us but we compete on risk reduction, cost efficient design, speed and technical expertise, we are clear on that one.
My advice is, learn your business do not be driven by inspirations. Do not hide behind emails but be visible on ground.
weekend
