Aurum Utalium and Gemstones Investments (Pty) or simply AUGI is Diamond trading and polishing company. AUGI vision is: “To be the leader in Diamond and other Precious metals Beneficiation on the African continent”. The company’s mission is: “To beneficiate diamonds and other precious metals such as gold, platinum, palladium, silver and sale the final products at competitive price, this leads to cl
oser relationships with customers, business partners, suppliers and employees. Beneficiation of our raw material is company’s core process from which the end products will results as AUGI wealth and hence create the wealth of the company”. AUGI values are:
1.Respect the rights of our stakeholders and promote a caring attitude.
2.Promote diversity and create an empowering working environment.
3.Agility – anticipation, proactive problem solving and resourcefulness.
4.Efficiency – professionalism and excellence. AUGI goals are:
1.To establish strong and stable relationship with our suppliers of raw materials and our client;
2.To position ourselves as a nicher in the beatification of diamonds and related precious metals market in Africa ;
3.To keep a balanced sale prices of our finish product to jewelers and retailers globally at a reasonable net profit margin (Rappaport prices);
AUGI philosophy is: “Taking into account of a limited number of diamond beneficiators who are legally recognized in the Diamond and precious metals industry particularly in South Africa and, Africa in general compare to the high demand of polished diamond at global scale, this has created a huge potential for AUGI to grow in the diamond industry. Hence securing raw materials at a reasonable price from small scale minors from Democratic Republic of Congo, Republic of Central Africa, Sierra Leone, Zambia, Tanzania, including other dealers together with the South African State Diamond traders, Minerals Marketing Corporation of Zimbabwe, Botswana and Namibia is AUGI‘s primary focus”. AUGI is legally registered on CIPC (Company and Intellectual Property Commission) of South Africa as “Aurum Utalium and Gemstones Investment (pty)” CIPC Registration number: 2014/123328/07. The company is registered and has a good standing status with SARS (South African Revenue Authority) as tax payer in the Year 2014-2015.
