VITALITE Zambia is a limited company, following social enterprise guidelines in selling the most appropriate, affordable and acceptable products to the market while giving the best possible service. VITALITE strives in providing a novel way of generating business by having sales agent work on commission basis, becoming their own entrepreneurs, lifting themselves further than the traditional work s
tructure. One definition of vitality is: ‘the state of being strong and active; energy’. We like that underlying definition for this brand. It hints at precisely what we are all about. Allow us to break that down:
STRONG:
• When you are sick, you are not strong. VITALITE's products are designed to reduce indoor air pollution as compared to traditional cooking and lighting methods that are making far too many people sick. ACTIVE:
• PROactive = developmental gains, INactive = dependency.
• VITALITE represents a market-based approach that provides an opportunity, not a hand-out, for proactive people to reduce the poverty tax afflicting their energy access.
• However, to take advantage of this opportunity our customers must be active, willing to change the status quo and adopt new ways of doing things. ENERGY:
• Everyone should have the opportunity to reach their full potential. Positive energy is necessary to make that possible.
• You can't reach your full potential if you don't have safe or reliable lighting at night to be productive - for example to study or work.
• You can't reach your full potential if you have no option but to crush your immune system when cooking your food by inhaling, on a daily basis, carbon monoxide at multiples of what the World Health Organization classifies as safe.
• You can't reach your potential if over 30% of your household income must go towards paying for charcoal and kerosene. We aim to provide alternatives for the energy-poor to access positive energy. VITALITE - Quality Made Affordable.
