Wise Repro

19/06/2026

Reproduction isn’t just part of the operation — it is the operation.

Every kg of beef starts with one thing: a successful pregnancy.

Yet too many producers still treat reproduction as just another task, not the core driver of profitability.

“Reproduction is the business.” And more importantly:
“You cannot manage what you do not measure.”

Bull fertility testing. Joining management. Reproductive technology. These aren’t “extras” they’re risk management tools.

The biggest gains in most herds aren’t genetic, they’re operational.
And they’re often being left on the table.

Measure it. Manage it. Monetise it.

Read more of take homes from Ced Wise in the full Beef Central article
https://www.beefcentral.com/sponsored/you-cant-afford-to-lose-a-calf-you-didnt-have-to-lose/



Rocky Repro Pty Ltd Ced Wise AB Services

18/06/2026

George and Haleigh will be at Ag-Grow over the next few days.

Drop by the tent for a chat, say hello, or learn how Wise Repro can help you unlock greater genetic potential in your herd.

Wise Repro is live at Emerald AgGrow 2026!

This is a great opportunity to connect with George North and Haleigh Cawthra, who are onsite throughout the event to discuss practical strategies for improving reproductive performance and maximising results in your herd.

Swing by and visit us near the Woolshed Bar—whether it’s for a quick chat or a deeper conversation, we’d love to meet you.

Wise Repro Ced Wise AB Services

10/06/2026

We really enjoyed the second weekly update from Lincoln McKinlay at LINC’d. Another informative and practical discussion covering the opportunities and challenges facing seedstock producers as we head towards the spring bull sale season.

As Lincoln mentioned, sale season will be upon us before we know it. Now is the ideal time to start planning ahead and booking bulls in for semen collection, crush-side semen evaluation and morphology testing. Early testing provides valuable information on bull fertility and allows time to address any issues well before sale day.

We strongly encourage our customers to follow LINC’d and tune in to Lincoln’s weekly videos. His industry knowledge, commercial understanding and strategic approach provide tremendous value for seedstock and commercial producers alike.

If you’re looking for practical, independent advice to help shape the future direction of your cattle operation or stud, Lincoln is someone we highly recommend speaking with.

23/05/2026

It was great to spend some time on campus at UQ Gatton, where Ced had the opportunity to share with a class of postgraduate researchers studying under Dr Andres Gambini (UQ).

The focus was on the practical realities of ART techniques currently used across the industry, from from AI to MOET and IVF. Also touching on the economic and logistical challenges that come with delivering these technologies at scale.

Encouraging future researchers to think beyond the lab and consider how their work is applied is something we see as incredibly important. These students will help shape the future of our industry, and we’re proud to support that journey 🤝

Unleashing the power of genetics!

21/05/2026

We’re proud to be supporting the Road Back to the Ring fundraiser for Tim Eastwell.

This auction has been organised to support Tim and the Eastwell family on Tim's road to recovery.

As a part of the aucion Wise Repro has donated a Professional Pregnancy Testing Service for up to 300 head, or a $1,000 credit toward services in a single visit.

🗓 Pre-bidding opens: 5:00pm (QLD) Thursday 28 May
🗓 Live auction: 8:00pm (QLD) Saturday 30 May
📍 Online via StockLive

All proceeds go directly to the Eastwell family.

Get behind a great cause and place your bid:

18/05/2026

We’re proud to get behind our industry through events and sponsorships that celebrate the people and livestock driving it forward.

Congratulations to Bullakeana Brangus on your result!



Rocky Repro Pty Ltd

🏆RESULTS 🏆
RESERVE CHAMPION JUNIOR BULL
Bullakeana You’re Handsome (PP)

Sponsored by Wise Repro

Congratulations Bullakeana Brangus on your success.

15/05/2026

Join the Team!

Ever wanted a role where sales, genetics, travel, creativity and client consulting all come together?

At Wise Repro we’re looking for a Genetics Sales & Client Coordinator to work with cattle producers across Australia and internationally. Helping coordinate and execute genetic programs from first conversation through to results on the ground.

This role combines:
✔️ Genetics & livestock industry exposure
✔️ Client consulting & relationship management
✔️ Sales & business development
✔️ Marketing & creative input
✔️ Tech, databases & administration
✔️ Travel

You’ll work alongside leading breeders, elite genetics, and a passionate team operating across one of the most exciting parts of the livestock industry.

If you enjoy working with producers, discussing genetics, building relationships and being part of real-world outcomes we want to hear from you.

📍 Based in QLD (Flexible)
🐂 Cattle industry experience highly regarded
💻 Tech-savvy, organised and proactive applicants encouraged

This is the best of both worlds consulting with clients while helping deliver and review real genetic programs that make an impact.

Apply now 👇
https://au.seek.com/job/92083709?ref=recom-homepage&pos=1&origin=showNewTab&utm_source=chatgpt.com =7edb836005efc1cb4f7b532dc493c577c552972d

11/05/2026

We recently had a fantastic day hosting a South American delegation at our Rockhampton facility.

Welcoming 30 visitors from Argentina, Brazil and Uruguay, we shared a behind-the-scenes look at our operations while diving into opportunities for collaboration, trade, and advancing genetics on a global scale.

Hosted by Aline (CEO), Chris (Operations Manager) and George (Livestock Operations Manager).

Rocky Repro Pty Ltd

05/05/2026

Today we celebrate the man behind it all. Our Founder, Chairman and of course the Godfather of Repro!

From all of us here at Wise Repro we want to wish our inspirational leader Ced Wise a massive happy birthday!

Your dedication, commitment, generosity and expertise in what you do make Wise Repro the team we are today.

Happy Birthday Ceddie!! 🎉

04/05/2026

What a privilege to once again be part of Wagyu Edge. This industry-leading event series, hosted by the Australian Wagyu Association, was bigger than ever, and we were fortunate to be right in the thick of it.

We’re also incredibly proud to have partnered with the Australian Wagyu Association for the post-conference tour, showcasing our end-to-end reproductive services, state-of-the-art facilities, and, most importantly, the outstanding people across the Wise Repro network who make it all possible.

Events like these highlight the strength, innovation and global impact of the beef industry. 🙌