09/06/2026
What makes a peacock shimmer?
Spoiler: it is not the colour itself.
The fascinating blue and green tones are created by tiny feather structures that reflect light in a way that creates iridescence. Depending on the angle, the colour appears to change.
Hot stamping can create a similar kind of visual fascination.
While the transfer foil shade itself stays the same, the way a design is perceived can change with the viewing angle. MicroEmbossing, NanoEmbossing and textures influence how light is reflected — and how a design is perceived. That is why the final effect is strongly shaped by the structure created by the stamping die.
Sometimes, the reason behind an effect is not what you see at first glance.
At H+M, we develop precision stamping dies for results you can see, feel and remember.
Project: KURZ USA - 2026 wall calendar
Transfer Foil by Leonhard KURZ
Stamping dies by H+M USA