14/05/2026
Fragrance Trend Report Loading.....
We’ve officially begun researching the Autumn/Winter Fragrance Trends for 2026/27.
Our Trend Reports are a blend of cultural insight, research, market knowledge, creativity and sensory expertise.
But they also involve a lot of time and effort. Here's how we do it...
STAGE 1 - First, we begin with research and global signal scanning. Our trend forecasting process moves through several carefully structured stages to ensure the insights we deliver are both culturally relevant and commercially meaningful. We explore shifts in culture, fashion, art and consumer behaviour that may influence fragrance preferences in the seasons ahead.
STAGE 2 - We agree on 6 fragrance directions that encompass a wide spectrum of fragrance categories, product categories and international and national customer preferences. We do this through olfactive mapping, where we analyse emerging scent profiles, ingredient movements and perfumery innovations across different markets.
STAGE 3 - We then move into market intelligence. Gathering, reviewing retailer data, brand launches, and category performance to understand what is gaining traction. Once we have refined the information gathered, we get to do the fun bit - turning the data and research into a creative yet easily digestible format. Trend reports allow our customers to gain a glimpse of the fragrance directions we predict will tell a bigger story about the future of fragrance.
STAGE 4 - The sales and marketing team then reviews the guide and, with the support of our talented perfumers and evaluators, curates a fragrance selection that perfectly fits the themes, ideas and trends we are seeing. These fragrances support and bring to life the market research we have collated.
STAGE 5 - Once we have shared it with the team internally, we share our free Fragrance Trend Report with our customers and as a downloadable format on our website, with a link to request samples of the accompanying fragrance trend collection.
Keep your eyes peeled for Autumn Winter Trend Report - it's going to be a goodie!