20/10/2026
Ideal Extraction is backing a national campaign to encourage organisations to support local with their Christmas rewards and incentives.
The ‘Choose local. Make the switch’ campaign has been organised by Miconex, which provides town and city gift card programmes designed to encourage people to shop locally and keep more spending within the local economy.
The campaign highlights the positive impact that moving to local gift cards can have for communities across the country and features employers across the UK including Ideal Extraction.
Our Co-Director Helen Rhodes made the switch to the Ilkley Gift Card to offer staff more choice while showing their support for the town.
You can read more at Ilkley Business Improvement District at:
https://ilkleybid.co.uk/ilkley-employer-backs-major-shop-local-campaign-ahead-of-christmas-to-boost-local-businesses/
And you can read the Ideal Extraction Ilkley Gift Card Case Study here:
https://idealextraction.co.uk/wp-content/uploads/2026/10/Ilkley_CaseStudy-2.pdf
Photo: Heidi Marfitt Photographer