Kriya

Kriya Powering modern B2B finance | PayLater • Invoice Finance • Working Capital | Now part of Allica Bank Kriya is the new name for MarketFinance.
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We are a fintech platform that keeps business flowing brilliantly by providing frictionless access to payments, credit and working capital through seamless integrations and instant credit decisions. Founded in 2011, Kriya has helped businesses collect over £20 billion in B2B payments, and advanced over £3 billion worth of credit through working capital and business loans. Kriya has a wide-reaching

network of strategic distribution partners including Barclays Bank UK PLC, and is backed by a prestigious array of equity investors including Northzone, Barclays Bank UK PLC and Mouro Capital (owned by Santander Bank).

What kind of bank acquires a fintech like Kriya? One that’s built on modern infrastructure, sharp focus, and ex*****on –...
24/10/2025

What kind of bank acquires a fintech like Kriya? One that’s built on modern infrastructure, sharp focus, and ex*****on – not legacy systems or headlines.

Following the acquisition announcement earlier this week, we want to put the spotlight on Allica Bank – who they are, what they offer, and why their partnership with Kriya runs deeper than just funding.

In a nutshell: Allica is a fully licensed UK bank, designed from the ground up for businesses that want modern tools, not outdated systems. They build fast, stay focused, and they're here to serve businesses with real needs - at scale.

Follow the link for a full deep-dive on Allica Bank and what this partnership enables:

Kriya will continue doing what it does best: building digital credit products backed by strong customer service, now reinforced by the financial strength and infrastructure of a leading business bank.

With Kriya now part of Allica Bank, we’re entering a new phase – one that combines product agility with the capital and ...
23/10/2025

With Kriya now part of Allica Bank, we’re entering a new phase – one that combines product agility with the capital and infrastructure of a full-service UK bank.

This partnership allows us to fund larger facilities, accelerate product development, and offer a more connected experience across credit, payments and banking – all through a single relationship.

It also enables us to invest in building for scale: expanding into new geographies, supporting enterprise-grade use cases, and delivering the kind of financial infrastructure that growing businesses need.

Here we outline what this means for our customers, our partners, and the future of embedded B2B finance – read the full post:

We’re combining bank-grade funding capacity with fintech-grade experience, unlocking a new level of flexibility, scalability and innovation for growing businesses.

Big news from Kriya 🚀🚨🍾We’re excited to announce that Kriya has today been acquired by Allica Bank – the UK’s fastest-gr...
22/10/2025

Big news from Kriya 🚀🚨🍾

We’re excited to announce that Kriya has today been acquired by Allica Bank – the UK’s fastest-growing digital business bank.

After 14 years of building digital credit products, more than £4 billion advanced to thousands of businesses across the country, and major partnerships with banks and retailers, this milestone marks the next phase in our mission to make business flow brilliantly.

Over the years, we’ve built the infrastructure that powers modern B2B credit – from Embedded PayLater to Invoice Finance and Working Capital Loans. These tools have helped merchants unlock cash flow, offer flexible terms to buyers, and scale with confidence.

Joining forces with Allica gives us the best of both worlds: the funding strength and infrastructure of a fully licensed bank, combined with the digital products that define Kriya. Allica is one of the UK’s most dynamic digital banks, built on the same fintech DNA that drives us.

Together, we’ll work to deliver more than £1 billion in funding to businesses in the UK and Europe, through existing and newly created products and partnerships, all while maintaining the same speed, transparency, and proactive culture businesses have experienced with Kriya.

Kriya will continue to operate under its own brand, with the same team and the same focus: helping businesses trade, pay, and get paid more efficiently. Now, with the support of Allica, we’re building the next generation of working-capital infrastructure at scale.

To our team, customers, and partners – thank you for being part of this journey so far and there is much more to come.

Read the full announcement here: https://www.kriya.co/blog/kriya-acquired-by-allica-bank

📢 Exciting News for B2B businesses! 🚀 Discover the game-changing world of embedded finance in our blog post! 💼💳 Unlock n...
17/08/2023

📢 Exciting News for B2B businesses! 🚀 Discover the game-changing world of embedded finance in our blog post! 💼💳 Unlock new opportunities for growth, efficiency, and financial innovation.



https://ow.ly/ZJe750PsSJB

Our embedded finance platform for B2B businesses makes it easier for your buyers to purchase from you. Quickly onboard new customers and give them instant credit decisions to pay on flexible payment terms, such as B2B buy now pay later, helping them to manage cash flow and make the orders they need....

The need for flexible payment terms is global 🌍 Which is why we’re on a mission to bring Kriya to as many countries as p...
15/08/2023

The need for flexible payment terms is global 🌍 Which is why we’re on a mission to bring Kriya to as many countries as possible! And we’re making good headway.

We support B2B eCommerce businesses in the UK, Ireland, Spain, Netherlands and Belgium. But our reach is even wider when it comes to buyers’ locations*.

Check out our coverage:

🇬🇧 United Kingdom
🇺🇸 United States of America
🇳🇱 Netherlands
🇱🇺 Luxembourg
🇮🇪 Ireland
🇫🇷 France
🇫🇮 Finland
🇪🇸 Spain
🇩🇰 Denmark
🇩🇪 Germany
🇧🇪 Belgium
🇦🇹 Austria
🇮🇹 Italy
🇸🇪 Sweden
🇳🇴 Norway
🇨🇭 Switzerland
🇨🇦 Canada
🇦🇺 Australia

*based on B2B eCommerce businesses acting as merchant of record

Got a B2B eCommerce business with customers in one of these geos? Get in touch! Let’s figure out how embedded credit can help you rise to the stars 🚀

https://ow.ly/PbZ650PsQP5

Kriya Payments makes B2B buy now pay later available in 42 countries. Hear from our General Manager to learn how we approached the challenge and how it benefits our customers.

💡Nivoda has unlocked the secret to driving more sales and increasing average customer value through embedded credit at c...
10/08/2023

💡Nivoda has unlocked the secret to driving more sales and increasing average customer value through embedded credit at checkout. Here’s what they had to say about building their buyer’s confidence:

https://ow.ly/LjcC50PsPy8

Nivoda is a B2B diamond marketplace offering embedded finance with Kriya. Their customers have longer to pay, securing their cash flow and building their con...

📣Calling all B2B marketplaces! Are you ready to provide an improved customer experience? Here’s what you need: Embedded ...
08/08/2023

📣Calling all B2B marketplaces! Are you ready to provide an improved customer experience? Here’s what you need:

Embedded finance can make it easier for customers to buy from you online with instant credit decisions at checkout. Giving them flexible payment terms, such as Pay Later, helps them manage their cash flow and make the needed orders to help their businesses grow.

Ready to learn more? Check out our blog 👉 https://ow.ly/WcKz50PsP8V

Kriya's embedded finance for B2B marketplaces makes it easier for your customers to buy online while reducing your credit risk. Giving them instant credit decisions at checkout to pay on flexible payment terms, such as B2B BNPL, helps them manage their cash flow and make the orders they need to help...

Cost savings, enhanced financial control AND accelerated growth. This is music to every business' ears, but here’s why y...
03/08/2023

Cost savings, enhanced financial control AND accelerated growth. This is music to every business' ears, but here’s why your finance manager will love embedded finance:

🤩It offers streamlined processes, reduced transaction fees, and optimised financial operations, leading to significant cost savings for your business.
📊Get better visibility and control over financial data, enabling smarter decision-making and mitigating risks.
🔓Unlock access to new revenue streams, partnerships, and innovative financial products.

Check out our blog where you can also fall in love with the magic of embedded finance.



https://ow.ly/7J8250Prx06

Here are 5 reasons your finance team should be excited by the benefits that embedding finance at checkout can bring your B2B marketplace or enterprise.

Businesses need credit – it’s what keeps that pesky cash flow flowing 🌊 Which is why B2B marketplaces that integrate emb...
01/08/2023

Businesses need credit – it’s what keeps that pesky cash flow flowing 🌊 Which is why B2B marketplaces that integrate embedded finance with Kriya see increased performance across the board 📈 One of our customers, fish and meat B2B marketplace Meatex has seen some amazing results!

🧑‍🤝‍🧑 400% increase in new customer acquisition
💰 52% increase in average transaction value
🛒 45% increase in total sales

And they only keep growing! Check out our blog and learn more about them



https://ow.ly/MfjP50PpGi1

B2B fish and meat marketplace, Meatex, used Kriya Payment's flexible embedded finance solution to stand out from their competition and scale their growth.

Address

4-5th Floor, 15 Worship Street
London
EC2A2DT

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+448081694200

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