TransgressiveX

07/11/2017

ASOS improves their Ease of Access & Transparency by launching a ‘try-before-you-buy’ service! ASOS

Asos is the latest online fashion retailer to launch a ‘try-before-you-buy’ service in the UK, allowing shoppers to order products and try them on at home before paying for what they want to keep.

05/10/2017

A great example of how a brand can get consumers to Relate To It

22/09/2017

Brands need to defend themselves against Own Label - TX provides forensic guidance for brand success

Sales of a supermarket's own-brand goods are rising almost five times faster than branded ones as shoppers shun price hikes.

21/08/2017

Dolmio's moves away from puppet adverts to achieve real life connection through Empathy, Relevance & Relate To It
https://www.marketingweek.com/2017/08/18/dolmio-ditches-puppets-real-life/

British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.

10/08/2017

Now THIS is innovation!

The VISION, a new tire-wheel combination from Michelin, means the clean car of the future can have clean tires, as well.

31/07/2017

Saga relaunches brand and launches membership scheme!

Former Tesco marketer Matt Atkinson is overseeing big changes at the brand as it looks to appeal to an age group that is healthier and more adventurous than ever.

12/07/2017

Good case study on how to stay ahead of the competition! McCormick Spice

The company has been the dominant brand for seasoning and spices in the U.S. for the last century, but will it hold onto its title in this changing retail landscape?

30/06/2017

Nice results for Greene King Pub - good brands, well managed

The chief of pub giant Greene King reckons a branding overhaul can help it tackle rising costs and keep customers coming through its doors.

15/06/2017

In order to truly understand customers brands must switch from looking inside out to outside in, says Marks & Spencer's loyalty boss Nathan Ansell.

06/06/2017

The Telegraph creates new Proposition to attract younger audience

The news brand says it has been through “loads” of change to become a more consumer and data-focused company.

05/06/2017

Using marketing budget to grow sales? Good idea! Our Proposition measure correlates with Value Growth at +0.74

Heineken's new purpose-driven ad might express all the right values, but marketers must remember if you don't use your budget to create sales, you've failed.

26/05/2017

What is the truest purpose of the Insight industry?
To help businesses maximise the value of one class of assets: brands.
TX has been delighted to prove in-market that by following our forensic brand guidance, a client increased the sales value growth rate of their brand, by more than double!

RUSTLERS
Kepak Convenience Foods