08/01/2025
The Whiteley Development, a prestigious mixed-use project in Bayswater, North London, includes luxury residential units, high-end retail spaces, and modern amenities that combine to create a hub of contemporary living and lifestyle. Crofton Interiors were appointed on a design and build basis for Retail Unit R17, the marketing suite of this development. Our primary objective was to create a high-end, contemporary interior that would embody the design language of the residential units above and serve as an immersive marketing experience for potential buyers.
A heartfelt thank you to our skilled team, reliable suppliers, and, of course, our amazing client for their collaboration and trust throughout this journey. Works included the following:
• Consultant team implementation and management – CDM, Architectural design, Structural design, BCO, FRA, Fire Strategy
• Mezzanine floor structure and staircase installation
• Raised Access Floor
• Mechanical – heating, cooling, ventilation, and plumbing
• Electrical – power, lighting and data
• Life Safety Systems – BMS, Fire alarm and Sprinklers
• Smart control system inc. scene setting for lighting and sound
• Feature Wall Lightbox installation
• Relocation and alterations to bespoke 1:1 scale model of development
• Audio Visual inc. full integration with smart control system
• Crittal effect glass partition and doors inc. manifestation
• Compartmentation, partitions and drylining
• Bespoke feature joinery
• Kitchenette and Tea point
• Bespoke feature skirting and doors
• Floor finishes – stone, ceramic, timber, vinyl and carpet
• Polished Plaster feature wall finish
• Painting and decorating
• Bespoke signage
• Curtains and drapes
If you have a project coming up, please reach out to us, we would love to hear your ideas and see how we can be of assistance.