07/09/2025
🚨Marketers and salespeople, pay attention to this forgotten persona
Most businesses are chasing Gen Z and Millennials.
But the customers with the money, the time, and the desire to spend?
👉 Baby Boomers.
In 2025, Boomers are aged 61–79. They control 53% of household wealth across developed economies like the U.S., U.K., Canada, and Australia. The top 10% of them alone hold more than a third of the economy’s wealth.
Yet most marketers don’t even consider them when building campaigns or ICPs.
Here’s what you’re missing 👇