LIC Ireland Ltd

LIC Ireland Ltd LIC Ireland providing the best grass-based dairy genetics from LIC New Zealand

01/09/2026

Proven at scale. Trusted by farmers. ✅

LIC’s value is proven by performance and reach. Each year, LIC carries out around 3.6 million inseminations, contributing genetics to approximately three out of every four New Zealand dairy cows. That scale gives farmers confidence - knowing their breeding decisions are backed by one of the most proven and widely used genetic programmes in the pasture‑based dairy world.

Find out more about the NZ Dairy industry and how LIC have played a part in its innovation and growth https://lic.ie/about/nz-dairy-industry/

28/08/2026

🐄 Dam of the Day 🐄

Meet Priests Sierra (ZSP) - currently in her 3rd lactation and is on track to produce an impressive 830kgMS this year, at 6.73% fat and 4.50% protein.

She produced 720kgMS in 2025 and is scanned in calf to Greenstone (FRX380).

Last year, this LIC farmer’s herd averaged 555kgMS per cow, at 5.04% fat and 4.09% protein, while feeding less than 800kg of concentrate per cow.

A brilliant example of using LIC genetics to maximise milk solids from grass and achieve peak efficiency.

19/08/2026

🎥 YouTube Series | Episode 8 🐄🌱
How confident are you in your heat detection?

In Episode 8, Trina catches up with Bruce, General Manager of Beacon Automation at the NZ Fieldays, to discuss the value of accurate heat detection and why it becomes even more critical in pasture-based dairy systems.
With Beacon products used by farmers in approximately 50 countries worldwide, Bruce shares how simple, reliable heat detection tools can help improve reproductive performance and support better breeding decisions.

In this episode, you'll discover:
✅ Why accurate heat detection matters
✅ The challenges of identifying cows on heat in pasture-based systems
✅ The range of heat detection solutions available from Beacon
✅ How Beacon products work in practice
✅ Just how quick and easy they are to apply on farm

🌿 Whether you're looking to improve submission rates, increase reproductive performance, or make heat detection more efficient, this episode is packed with practical insights.
🎬 Watch Episode 8 now: https://www.youtube.com/

13/08/2026

One of the most powerful tools a farmer can use? Genetics. 🧬

Over time, genetic gain drives lasting improvements in productivity, efficiency and profitability. With the right breeding decisions, farmers can build cows that better convert feed, maintain fertility and perform consistently - creating progress that compounds season after season.

Click the link to find out more about herd improvement and how LIC genetics can help https://lic.ie/about/herd-improvement/herd-improvement-overview/

05/08/2026

Grass‑proven genetics. Born and bred in NZ 🌱

LIC genetics are developed from New Zealand dairy cows raised in true pasture‑based systems, where grazed grass is the primary feed source. These cows are selected for fertility, efficiency and resilience - delivering strong performance in cost‑effective, grass‑focused farming systems around the world.

Find out more about the NZ Dairy industry and how LIC have played a part in its innovation and growth using the link below: -
https://lic.ie/about/nz-dairy-industry/

🐄 A legacy built on better genetics.For more than 50 years, the Payne family has been focused on one goal: building bett...
03/08/2026

🐄 A legacy built on better genetics.

For more than 50 years, the Payne family has been focused on one goal: building better cows. Today, Brad Payne continues that legacy through strategic breeding, embryo transfer, and a commitment to accelerating genetic gain.

Their breeding programme has produced a number of high-performing LIC bulls, with generations of genetic progress delivering productive, efficient cows that continue to raise the bar.

Read how passion, innovation, and family values have shaped one of New Zealand's leading breeding herds 👉 https://lic.ie/news/paynes-farm-a-generational-legacy-of-genetic-excellence/

31/07/2026

🐄 Dam of the Day 🐄

These three impressive cows are all sired by Werders Premonition (JEX143), and they’re proving the consistency and production this sire delivers.

📍Left to Right

🐄 Cow 1 – Currently in her second lactation. She produced 502 kg MS in her first lactation with 5.36% fat and 4.43% protein. This season she’s on track to finish with 5.72% fat and 4.70% protein. She is in calf to Grayson (FRX378).

🐄 Cow 2 – Also in her second lactation. She produced 466 kg MS in her first lactation at 4.86% fat and 4.02% protein. This year she’s on track to produce 550 kg MS with 4.90% fat and 4.10% protein. She is in calf to Galant (FR9817).

🐄 Cow 3 – A first-lactation cow expected to produce 506 kg MS at 4.86% fat and 3.80% protein. She is in calf to Stamina (FRX349).

A great group of young cows combining strong milk solids, excellent components, and exciting breeding potential.

30/07/2026

🎥 YouTube Series | Episode 7 🐄🌱

How much impact does fertility have on the productivity and profitability of a dairy herd?

In Episode 7, Trina sits down with Lorna McNaughton, LIC Senior Scientist (Animal Science), to explore one of the most important drivers of success in a pasture-based dairy system—fertility.

With a unique background spanning dairy farming, reproduction science, heifer rearing, disease traits, strain trial research, and methane breeding value research, Lorna brings a wealth of practical and scientific expertise to the conversation. As LIC's fertility specialist within the R&D team, she shares insights into the factors that influence reproductive performance and the role genetics can play in improving herd fertility.

🌿 Whether you're focused on improving herd performance, breeding decisions, or long-term profitability, this episode offers valuable insights from one of LIC's leading animal scientists.

🎬 Watch Episode 7 now: https://www.youtube.com/

🐄 Dam of the Day 🐄Meet Priests Sierra (ZSP), the dam of BROSNA UNBELIEVE A BULL (FRX379).Now in her 3rd lactation, Sierr...
22/07/2026

🐄 Dam of the Day 🐄

Meet Priests Sierra (ZSP), the dam of BROSNA UNBELIEVE A BULL (FRX379).

Now in her 3rd lactation, Sierra is on track to produce an impressive 640kg of milk solids by the end of the year, with exceptional components of 5.36% fat and 4.16% protein.

She has been scanned in calf to Paynes Stamina (FRX349), and her strong maternal line continues to impress. The grand dam of FRX379, OKURA LT INTEGRITY (OKT) produced 674kg of milk solids in her 2nd lactation, with outstanding constituents of 5.44% fat and 4.39% protein.

Performance backed by proven cow families.

09/07/2026

🎥 YouTube Series | Episode 6 🐄🌱
How is genetics evolving—and what does it mean for the future of your herd?
In Episode 5, we’re joined by Ric Sherlock, Research Leader (Quantitative Genetics) at LIC. Ric brings deep expertise in animal evaluation - along with a real ability to explain complex science in a simple, practical way.
Leading a team of geneticists, Ric is focused on enhancing LIC’s animal evaluation models and explains how using genomics is helping LIC and its farmers unlock quicker even greater rates of genetic gain in their herds.
Innovation sits at the heart of his work, and in this episode, Ric shares how LIC is applys this to strengthen our breeding programme and deliver more value to farmers.
🌿 If you’re interested in the future of dairy genetics and on‑farm performance, this is one you won’t want to miss.
🎬 Watch Episode 6 now: :https://www.youtube.com/

Address

Unit 1A Carrigeen Commercial Park. Barrack Street
Cahir
E21X006

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+353527442517

Website

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