14/05/2026
🎥 YouTube Series | Episode 2 🌱🐄
In our second episode, we dive into what it really means to breed grass proven cows – developed to perform in pasture based systems, where efficiency and resilience matter most.
We’re joined by Simon Worth, Senior Herd Improvement Specialist at LIC, New Zealand. With almost 23 years at LIC, Simon brings a deep understanding of the LIC breeding programme, our bulls, and the herd improvement goals of New Zealand dairy farmers who need cows proven to thrive on pasture.
Simon has also travelled extensively, working with LIC customers around the world and helping farmers understand the opportunity New Zealand pasture based genetics can bring to their own systems.
🎬 Watch Episode 2 now and hear Simon’s insights - link attached in comments!