11/06/2026
First reactions say it best ⚡🐢
When our team saw the new CUC brand for the first time, the responses were honest, proud, excited — and full of optimism for what’s ahead.
From a refreshed look to a renewed commitment to customer excellence, this new era reflects where we’re going while staying connected to who we’ve always been.
Hear directly from the people behind the brand as they share their first impressions of the new CUC identity.