04/09/2026
Recycling Needs Industry Support to stop the headlines
A $40 million recycling facility just went into administration without processing a single kilogram of soft plastic. It's been in the news all week, another tragedy for our industry, in Australia and abroad.
The real problem isn't collection or processing capacity. It's demand. Too many businesses aren't choosing recycled products first. You aren't really recycling unless you're buying products made from recycled materials.
For over four years in New Zealand and more than three years in Australia, we've turned soft plastics, food & beverage cartons and other hard to recycle waste into carbon negative building products. But it only works if they get specified, ordered and installed on real projects. Getting paid to take waste to recycle doesn't pay the bills, we all need to sell our end product.
Not more capacity. Real demand.