Basic Coatings, Where Great Finishes Start

09/03/2026

From a natural, ultra-matte look to warm, traditional tones or custom color, the right products can bring your hardwood floor vision to life.

• PureMatte lets the natural character of the wood shine through – https://ow.ly/jSJp50ZIf6p
• Emulsion PRO+ delivers the warm, rich look of traditional oil-based finishes – https://ow.ly/Ql3J50ZIf6q
• HyperTone Stains offer unlimited color possibilities as a stain or tint – https://ow.ly/S04850ZIf6o

Whatever your vision, Basic Coatings has a solution to bring it to life.

09/02/2026

When choosing a wood floor finish, one of the first decisions is whether the job calls for a one-component (1K) or two-component (2K) system.

• 1K finishes are ready to use without adding a catalyst, offering simplicity and ease of application.
• 2K finishes use a catalyst and are designed for jobs that require enhanced performance characteristics.

Basic Coatings offers both options. Learn more: https://ow.ly/GZ8C50ZIeX5

08/28/2026

https://ow.ly/u4N650ZG2xx Woody Floorman knows there’s no room for surprises when it comes to a good coating. When the job is done, the floor should look the way you expected. That’s the kind of predictability Woody respects.

08/27/2026

https://ow.ly/Scp050ZG2tW Consistency isn’t luck. It’s the system.

Choose American-made Basic Coatings products designed to work together for reliable results from one job to the next.

08/19/2026

https://ow.ly/WlJy50ZzRWM Ready to make the switch from oil-modified urethanes to waterbased finishes? Emulsion PRO+ delivers the rich, ambering look of traditional oil with the advantages of a commercial waterbased finish.

08/18/2026

https://ow.ly/bF2T50ZzRHR MainStreet features advanced self-leveling technology for improved flow and leveling, helping deliver a smooth, easy application from start to finish on residential and commercial wood floors.

08/14/2026

Keep wood and laminate floors looking their best with the Squeaky Floor Care System. Designed for daily cleaning, this convenient system includes:
• Microfiber Cleaning Pad
• 32 oz. Squeaky Spray
• Swivel-head mop and pole

Everything you need for simple, everyday floor care. Learn more: https://ow.ly/pMjf50ZyFpT

08/11/2026

https://ow.ly/MhoJ50ZyFov Recreate today’s most requested wood floor looks with the HyperTone Color Gallery. Explore looks for White Oak, Red Oak, Maple, Brazilian Cherry (Jatoba), and Faux White Oak on Red Oak, and discover the blends behind each look, along with the exact formulas.

View the Color Gallery to see multiple color combinations across various wood floor species.

08/06/2026

https://ow.ly/HUB650ZvNzz Get the rich, amber look of an oil-modified urethane with the benefits of a waterbased finish. Emulsion PRO + is a one-component, commercial-grade finish that delivers excellent durability and self-leveling performance.

08/04/2026

https://ow.ly/usRv50ZvNxs Tint coating adds rich, semi-transparent color while allowing the natural wood grain to remain visible.

When used with HyperTone Stains and a finish coat, it delivers beautiful results in a single step, helping reduce labor without compromising appearance.