Basic Coatings, Where Great Finishes Start

06/08/2026

https://ow.ly/23BQ50Z8WzM Start with the right foundation. GameDay Sealer seals the wood surface to help prevent finish from penetrating the wood, supporting a more uniform appearance and consistent results on every project.

06/04/2026

https://ow.ly/2neo50Z1ejG Get reliable performance with MainStreet, the commercial-grade water-based finish featuring super self-leveling technology for a smooth, clear finish with every coat.

05/25/2026

Strong floors matter, but strong people matter more. Today, we remember the Americans who gave everything for this country, and we honor the legacy they left behind.

05/21/2026

Maple can be one of the most challenging wood species to stain evenly, but the right process and products make all the difference. Read this blog to learn why maple behaves differently and why HyperTone Stains are the best option: https://ow.ly/erpv50Z1e2a

05/20/2026

https://ow.ly/yoee50Z1e7F Did you know HyperTone Stains are available in convenient 16-ounce pint sizes? They’re ideal for sampling, touch-ups, and custom color matching.

05/18/2026

https://ow.ly/XQjl50Z1cYy GameDay Sealer is a premium sports wood floor sealer that prevents finish from penetrating the wood by sealing the surface.

05/12/2026

https://ow.ly/GTOh50YYarM Create many of the wood flooring industry’s most popular colors with HyperTone Stains. View the Color Gallery to see multiple color combinations across various wood floor species.

View the Color Gallery to see multiple color combinations across various wood floor species.

05/07/2026

Be American, Buy American means Basic Coatings products are formulated under stricter guidelines and designed to perform better. You get reliable quality, consistent results, and performance you can count on job after job.

We believe in supporting American manufacturing industry and our superior & sustainable products are manufactured in Bowling Green, Ohio.

05/05/2026

https://ow.ly/MZbr50YV4Lw The new GameDay Sealer prevents paint from soaking into the floor, helping maintain a vibrant, consistent color that won’t fade or dull over time. The result? Sharper lines. Stronger visuals. Long-lasting performance.

04/30/2026

https://ow.ly/QYic50YSpyq For nearly 30 years, Basic Coatings has delivered products contractors trust—made right here in the USA. With consistent results, reliable performance, and proven systems, it’s what contractors count on, job after job.

That’s what Be American. Buy American. stands for, and it’s exactly what Woody Floorman represents.

Woody reflects the mindset of the American contractor: doing the job right, using what works, and never cutting corners. What started as a simple illustration has grown into something more. Today, Woody stands for contractors who take pride in their work and expect more from the products they use.

Watch his story and see what Be American. Buy American. is all about.