10/06/2026
"As human beings, we have the desperate need, the deep-seated need to feel like we belong to something bigger than ourselves, to be contributors to something bigger.
"And that's more about culture. That's more, so, I mean, one of my favorite leaders, a gentleman by the name of Bob Chapman who ran a manufacturing company in the Midwest called Barry-Wehmiller. I mean, it's blue-collar manufacturing work.
"And yet, when you visit their factories, you see people who wake up every day with this amazing sense of purpose because they recognize that their job is not just to make machines. Their job is to serve the person to the left and serve the person to the right. And they feel each other there to support each other."
Many years ago, Simon Sinek befriended our late leader Bob Chapman and visited a Barry-Wehmiller company. Inspired by what he saw, Simon described it as “Truly Human,”which inspired the name of Bob's blog and gave our model a name, Truly Human Leadership.
Simon said of that visit: “I have this notion that we can live in a world where people go home at the end of the day fulfilled by their work… For the first time I have seen a company where this world exists. That is this company.”
He also pledged to carry the torch Bob had passed long after his time.
We're so proud to see our friend Simon Sinek continue to share that message on a new episode of the Oprah Podcast.
Watch the entire episode here: https://youtu.be/SHZhfPTMdfY?si=BVnSn6rGdgx6Ffl0