08/28/2026
The shortest lead time isn’t always the best one.
A supplier tells you two weeks. Another tells you four. Two weeks sounds better—until it turns into five.
Now you’re rescheduling work, paying expedited freight, scrambling for another source, or explaining a missed date to your customer.
That’s why there’s another question worth asking: “How confident are you in that date?”
At DISC, we’d rather give you a realistic answer you can plan around than an optimistic one you can’t.
Because the best lead time isn’t the shortest.
It’s the one you can plan around.
Read the full article: https://disc-sales.com/stop-chasing-the-shortest-lead-time-start-demanding-the-most-accurate-one/