Melissa Direct

Melissa Direct Melissa's one source for all the direct marketing tools you need to generate new leads, improve customer communications and drive response rates.

06/13/2026

⚽ Next up in our World Cup & Address Formats series: Group C.

Brazil, Morocco, Haiti, and Scotland each bring a different address format to the field—some built on layered localities, others on building detail or postcode accuracy.

See why standardized data is essential for deliverability and clean customer records: https://i.melissa.com/4xwLkfY

06/13/2026

Some email addresses convert. Others vanish faster than a promo code at checkout. 👋

In 365 Retail, Melissa UK Managing Director Barley Laing explains why disposable emails are such a costly problem for ecommerce teams and shares a smarter four-layer approach to protect data quality, sender reputation and customer growth.

🔎 Read the article: https://i.melissa.com/4up5LZb

06/12/2026

👀 Plot twist: address data might be the hardest-working tool in retail.

Melissa CMO Greg Brown’s latest TechDay article breaks down how cleaner, smarter address data can drive conversions, reduce delivery problems, maintain cleaner CRM records and help create better customer experiences.

Read more: https://i.melissa.com/4ejXgbM

06/12/2026

⚽ Our World Cup & Address Formats series moves to Group B—where Canada, Bosnia and Herzegovina, Qatar and Switzerland prove that global delivery is never a one-format game.

From suite numbers to zones to precise postal codes, this blog post explains why address verification is essential for deliverability, logistics, and clean customer records.

Read now: https://i.melissa.com/4v5BnEh

Not every new customer account is actually a good sign. Some are just better at looking legitimate.In this NODE Magazine...
06/12/2026

Not every new customer account is actually a good sign. Some are just better at looking legitimate.

In this NODE Magazine article, Melissa UK Managing Director Barley Laing explains how businesses can use verification across customer name, address, phone, email and IP data to reduce fraud and to maintain smooth onboarding operations.

Read the full article here:
🔎 https://i.melissa.com/3PR8kFu

06/11/2026

⚽ The first blog post in our World Cup & Address Formats series is here, and Group A is already raising the bar for complexity.

Discover how Mexico, South Africa, South Korea and Czechia each bring unique address formats to the field. These differences show why address verification is so important for global e-commerce and shipping.

Learn more:
🔗 https://i.melissa.com/4egQWSu

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