04/06/2026
The 2030 FIFA World Cup is set to accelerate an exciting transformation journey already well underway in Morocco.
This week at the UK–Morocco Business Forum in Rabat and Casablanca, Turner & Townsend's James Hamilton moderated a session titled '2030 as a Catalyst for Change', exploring how Morocco plans to deliver the 2030 FIFA World Cup and harness it for long-term national development. Asef Ahmed and Sabrine Boudih also joined as part of the Turner & Townsend team attending the forum.
A few takeaways stood out from the closed-room discussion:
▶️ Morocco's federation recognises the scale of the task ahead — and is open to learning from Great Britain firms across infrastructure delivery and major events management.
▶️ Collaboration is everything: across Moroccan stakeholders, and with co-hosts Spain and Portugal.
▶️ The World Cup is a catalyst, not the starting point. Morocco is already on a path of significant societal and infrastructure uplift, and the tournament is speeding that up.
▶️ The ambition is firmly fixed on lasting social and economic legacy — long after the final whistle.
With a UK delegation of more than 50 companies, the opportunity reaches far beyond the stadiums.
And on a lighter note? The Moroccans are hoping the final in 2030 sees their National Team lining up against one of the Great Britain teams.
The road to 2030 is about partnership, delivery, and building something that endures. We're proud to be part of the conversation.