Jofson Limited

10/06/2026

When do the benefits of asset management outweigh the cost of the service itself?

It’s the kind of question where it’s hard to get a straight answer. Everyone says “It depends…”

And it does depend.

But in general?

8-10 trucks or more is usually a decent rule of thumb.

This is usually the point where your savings in maintenance, availability, and running costs are clearly bigger than the cost of the service itself.

(If you have specialised trucks or unusual/intense work patterns, it could be sooner than this.)

At Jofson, we keep asset management as simple and economical as possible.

We have an online portal, which gives you the reliability and scope of a big-name provider, but easy and convenient. And you can log in from anywhere.

We can help you improve your truck lifecycle costs, adapt your maintenance to your usage, and make smart decisions about which trucks to replace when.

(It makes compliance paperwork much easier, too.)

Got any questions? Feel free to drop us a message.

08/06/2026

We sell far more EDiA electric forklifts than any other truck model.

And, honestly? It’s no wonder.

In a few short years EDiA EM, EX, and XL have proven themselves all over the UK.

They’ve scooped countless awards, and helped companies as diverse as E.ON and PG Tips to cut maintenance and fuel costs.

Whichever EDiA you look at, it’s reliable, easy to use, and cheap to run. And it has the features, power, and robustness to go toe-to-toe with most IC engine trucks.

If your fuel costs are a headache, it’s a great time to take a look. Drop us a message, or ask your local Jofson branch for a demo.

04/06/2026

Grab a Post-it note. Jot down the number of your nearest Jofson branch.

That way, if you have a forklift truck break down, you won’t have to search around.

You’ll just see the note, and contact the national team of local experts.

The engineers who arrive in 4 hours, and fix the truck first time on 17 out of 20 callouts.

The ones with the 181 most important forklift parts already in the van when they arrive.

The faster you call, the quicker you’ll be up and running again. And that starts with being prepared.

So grab a pen, and find your nearest branch here: https://jofson.com/contact/

27/05/2026

Two peas in a pod?

Both founded in the West Midlands. Both approaching their 50th birthday.
Two teams of great people, selling excellent forklifts.

At Jofson, we’re proud to be a Narrow Aisle dealer.

Flexi articulated trucks are a key part of our offering, giving us specialist options for customers working with tight storage spaces and aisles down to 1.6 metres.

It’s a great product. But just as importantly, they’re great people to deal with.

https://www.youtube.com/watch?v=hJdYSuEf3EA

Narrow Aisle Limited, Pioneers of very narrow aisle (VNA) truck design and development since 1976.Manufacturers of Flexi® articulated forklift trucks, the on...

25/05/2026

Just because it’s a used truck, doesn’t mean it can’t also be the right truck.

We’re the UK’s largest Mitsubishi Forklift Trucks dealer. So we can see hundreds of potential matches at any given time.

All of them trusted machines, with the famous Mitsubishi build quality and many more years of reliable service ahead.

That gives you options. So you can choose exactly the right truck for the job.

Less: “Do you have a two-tonne-ish truck?”
More: “I want a 2022 three-wheel electric counterbalance with low hours. And side shift. And a Report of Thorough Examination. And I want it sprayed in my company colours.”

Put your local Jofson branch to the test… or drop us a message with your requirements.

21/05/2026

Are you wasted in your current job?

If you’re already the best where you work and you’re ready for the next step, we’d love to talk to you here at Jofson.

As a growing company, we’re always looking for the best forklift engineers, sales executives, and management professionals in the business.

And in return, we can offer a long, varied, and interesting career in a true family business with expanding national coverage.

If you’d like to know more, please contact Adele Moore: [email protected]

19/05/2026

The is prompting more businesses than ever to think about electric forklifts… and we think the shift is long overdue.

In fact, the Mitsubishi EDiA is by far our most popular truck — and it has been for some time.

That’s no mystery. Electric trucks were always cheap to run, and easy to use. Now, next-generation models like EDiA are adding the robustness and performance you’d have expected from an IC engine truck.

With Li-ion batteries, they’re more powerful and versatile than ever. Simpler to maintain, too.

So now fuel prices are causing businesses to make the switch — and they won’t go back.

What do you think? Have you switched to electric trucks yet? Or do you still prefer IC?

Let us know in the comments…

14/05/2026

It could be your business is completely average. Every month, week and shift the same. Never too busy, never too quiet.

If so, a standard maintenance package might work for you. And that’s great.

But for some businesses, life’s not like that. You might find you have moments where you’re working every hour and breakdowns absolutely can’t happen. Then other times when you’re not pushing the machines so hard.

If that sounds familiar, let’s chat about a tailored service package — timing your maintenance visits so your trucks are reliable and ready for overtime when the pressure’s on, without overspending when it’s not.

If you’d like to know more, send a message — or click “Contact us”.

13/05/2026

We’re officially into our 50th year serving the UK materials handling industry!

Two weeks ago, we celebrated Jofson’s 49th birthday.

And what a ride it’s been — from our beginnings in Birmingham to the UK’s largest national Mitsubishi dealership.

But two things have never changed.

One, we’ve staked our business on delivering great service and support.

And two, there’s always been a Moore at the helm. First our founder, John, and now his daughter Rachel. We take pride in our work, because it’s the family name over the door.

So, if you’re looking for a family business that can give you experienced support, we’ll be delighted to meet you.

08/05/2026

Got a sudden job come in?
Or a truck out of action?

That’s when flexibility matters.

Being able to get the right forklift quickly can make all the difference.

Because delays cost time — and time costs money.