30/10/2026
Inspired by Last Year at Marienbad, The Maze, and the landscapes of historic hospitality estates, FLUX office x Design Ambassador transformed Technopolis City of Athens into an enigmatic labyrinth, a journey of exploration and discovery.
Our visual identity for .gr brings together bold color contrasts, rhythmic patterns, and repeating geometric lines to evoke branching paths with no clear beginning or end. Visitors are invited to lose themselves, trace their own routes, and discover how each dead end becomes part of a larger story. The visual language echoes the space, encouraging each visitor to shape a journey uniquely their own.
A production of Design Ambassador x Aris Architectural Editions > Content by Archisearch > Visual Identity AG Design Agency > Creative Direction Alexandros Gavrilakis > Art Direction Yan > Motion Senone > Mag design Christos Tzovaras > Photos houlakistudio_ x Design Ambassador