09/01/2026
If your logo looks good on your screen but falls apart when it’s 8 feet wide, you don’t have a logo problem—you have an artwork problem.
One of the most common conversations we have in the sign industry is explaining the difference between vector and raster artwork. And it matters a lot more than most people realize.
Vector files (.ai, .eps, .svg, .pdf) can be scaled to virtually any size while staying razor sharp. That’s why they’re the standard for logos, dimensional signs, graphics, and large-format printing.
Raster files (.jpg, .png, .gif, etc.) are made up of pixels. They can look great on a website or social media post, but once you start enlarging them, those pixels become very obvious.
And now we’re seeing another challenge…
AI-generated images may look impressive at first, but most are still not production-ready for professional signage. The details are often inconsistent, edges aren’t truly vector-based, and logos generated by AI typically need to be manually redrawn and rebuilt as vector artwork before they can be fabricated correctly.
The technology is improving quickly, but for signs, graphics, and branded environments, human designers are still doing the heavy lifting behind the scenes.
Good signage starts with good artwork.
Great artwork saves time, money, and headaches.