Paradise Outdoor Lifestyles

Paradise Outdoor Lifestyles Custom pools, patios, and outdoor living spaces for families across Central Iowa. Let’s build your backyard paradise.

The pump is the heart of your pool.It's also the part most builders won't tell you about.Most pools come with a single-s...
06/10/2026

The pump is the heart of your pool.

It's also the part most builders won't tell you about.

Most pools come with a single-speed pump that runs at one volume...

Loud, all day, full blast. It burns through power and tends to need replacing within five years.

We don't install those.

On every Paradise build, we install the Pentair IntelliFlo3® Variable Speed & Flow Pool Pump.

Eight speeds. Programmable. Quiet enough to stand next to and hold a conversation.

Eligible for utility rebates in most of central Iowa. The math typically comes out to a few hundred dollars a year in energy savings versus a single-speed.

It pays itself off in about two seasons.

For the next three families who book a Paradise build, we're including the IntelliFlo3 at no charge.

If a pool's been on your list this year, this is the simplest way we can show you we take the equipment as seriously as the build itself.

See the streams of water arcing into the pool.Those are deck jets.Most pool builders won't even mention them when you si...
06/08/2026

See the streams of water arcing into the pool.

Those are deck jets.

Most pool builders won't even mention them when you sit down to design your pool.

Small clean nozzles installed in the deck along the pool edge. Push a button and arcs of water shoot across into the pool.

What they actually do:

Add movement.

Add sound.

Make the kids lose their minds.

Make the whole backyard feel more like a resort than a pool.

Why most builders skip them: extra plumbing, extra install time, more conversation with the homeowner about what they want.

Why we install them when families ask for them: because they're one of the features homeowners use the most after the pool goes in.

This is this family's second build with us.

And they wanted the deck jets on this one.

Worth every bit of the extra work.

Best part of having a pool isn't the swimming.It's the half hour after sunset.Sky turns deep blue. Water goes cyan.And w...
06/05/2026

Best part of having a pool isn't the swimming.

It's the half hour after sunset.

Sky turns deep blue. Water goes cyan.

And whatever lights you've got around the deck just start to read.

Nobody's swimming.

You're just sitting on the deck watching the day end on water that's yours.

This is a build out in West Des Moines. Twenty by forty vinyl liner.

The family told us they spend more evenings out here than anywhere else in the house.

If a pool's been on your list... this is the moment you're building toward.

Day one of every Paradise build looks the same.Dirt. Machines. A rectangular hole getting bigger by the hour.If you walk...
06/04/2026

Day one of every Paradise build looks the same.

Dirt. Machines. A rectangular hole getting bigger by the hour.

If you walked past your backyard on day one, you'd think something went wrong.

That's the part you don't see in the finished photos.

The orange outline. The dirt piled six feet high. Tire tracks across what used to be your lawn.

It's loud and it's messy and it stays that way for a while.

But what happens on day one decides whether the finished pool flows right years down the road.

We measure twice. Dig clean. Stage the equipment so the next phase rolls in without delay.

What you see at the end... it starts here.

When you sit down with a family to design their pool, the step entry is one of the first conversations.⁣⁣Most go with wh...
06/02/2026

When you sit down with a family to design their pool, the step entry is one of the first conversations.⁣

Most go with what's familiar... ⁣

A sun deck or Baja shelf for lounging. ⁣

That's the right call for plenty of families.⁣

For this build out in West Des Moines, the homeowners wanted something a little different.⁣

We did a fiberglass corner step entry.⁣

- Tucks into one corner of the pool. ⁣
- Doesn't take up swim space. ⁣
- Looks clean from every angle.⁣

Wasn't our typical move, but it fit what they were after.⁣

And honestly, it came out better than I expected.⁣

There's no one right way to design a step entry. ⁣

It comes down to how you want to use your pool.

Some projects you just know are going to be special.⁣⁣⁣⁣⁣⁣This was one of them.⁣⁣⁣⁣⁣⁣The Sedars family didn't come to us...
06/01/2026

Some projects you just know are going to be special.⁣⁣⁣
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This was one of them.⁣⁣⁣
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The Sedars family didn't come to us as strangers.⁣⁣⁣
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This is the second pool we've built for them.⁣⁣⁣
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When a family invites you back to do it all over again, you feel it.⁣⁣⁣
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You want to make this one even better than the first.⁣⁣⁣
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So we did.⁣⁣⁣
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It's an 18 by 36 vinyl liner pool, finished in a Slate Grey liner.⁣⁣⁣
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Most people expect that standard bright blue.⁣⁣⁣
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This one's different.⁣⁣⁣
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The Slate Grey gives the water a rich, unique look that ties the whole backyard together.⁣⁣⁣
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It's not the color you expect, and that's exactly what makes it stand out.⁣⁣⁣
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Then there's the custom sun deck.⁣⁣⁣
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A shallow shelf built right into the pool, made for lounging and enjoying the water without ever fully getting in.⁣⁣⁣
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Pull a chair into a few inches of water and stay a while.⁣⁣⁣
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It's the kind of feature that turns a pool into a place you actually live in.⁣⁣⁣
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We added deck jets too.⁣⁣⁣
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Little arcs of water along the edge that bring movement, sound, and a resort feel to the whole space.⁣⁣⁣
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You don't really catch it in a photo. You feel it the moment you walk out back.⁣⁣⁣
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Now here's the part we're most proud of.⁣⁣⁣
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The part nobody posts about.⁣⁣⁣
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Like any custom build, this one came with a few challenges.⁣⁣⁣
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Anybody can build a pool when everything goes smooth.⁣⁣⁣
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The real test is what you do when it doesn't.⁣⁣⁣
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We worked through it the way we always do.⁣⁣⁣
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Communicate. Solve it. Never cut a corner to make it easier on us.⁣⁣⁣
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That's how you end up with a backyard oasis instead of just a pool.⁣⁣⁣
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A space the Sedars family gets to enjoy with their kids, their family, and their friends for years to come.⁣⁣⁣
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That's the whole point of what we do.⁣⁣⁣
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Perseverance. Craftsmanship. Attention to every detail.⁣⁣⁣
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That's how a project becomes something special.⁣⁣⁣
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Two pools in, the Sedars aren't just clients to us.⁣⁣⁣
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They're friends for life.

Here's a build I keep coming back to.⁣⁣20x40 vinyl liner out in West Des Moines.⁣⁣The homeowners wanted something differ...
05/28/2026

Here's a build I keep coming back to.⁣

20x40 vinyl liner out in West Des Moines.⁣

The homeowners wanted something different on the step entry... ⁣

Not the standard Baja shelf we typically run.⁣

We took the harder route.⁣

Honestly? It turned out better than I expected.⁣

This one had its challenges along the way. ⁣

But we stayed disciplined from start to finish.⁣

Going to share more about it over the next couple weeks.⁣

For now... here's a few angles that stuck with me.

Quick favor.⁣⁣If you've followed along with us this season...⁣⁣The builds. The Pool School. The families we get to work ...
05/27/2026

Quick favor.⁣

If you've followed along with us this season...⁣

The builds. The Pool School. The families we get to work with.⁣

We'd love your help reaching more homeowners across central Iowa.⁣

If you'd be willing to share our page with someone who might need us... it would mean a lot.⁣

Maybe a friend who's been talking about a pool for the last three summers.⁣

Or the neighbor whose backyard could finally be the spot everyone wants to hang out.⁣

We're a small team. We answer the phone ourselves.⁣

We sit down with every family at the kitchen table before we put a shovel in the ground.⁣

That's the only way we know how to do this.⁣

The more people we get to meet... ⁣

The more backyards we get to build.⁣

Thanks for being part of it.

05/25/2026

Today is for them.

Memorial Day isn't about cookouts.

It isn't about pool openings.

It isn't about three-day weekends.

It's about the men and women who never came home.

People who left their families for ours.

People who were somebody's son. Somebody's daughter. Somebody's parent.

Today we remember them.

Spend time with the people you love. Tell them you love them. Don't take a single backyard moment for granted.

That's the point of the day.

Thank you to every Gold Star family carrying weight today.

Memorial Day weekend is here.Couple things on my mind heading into it.First.Memorial Day is for the men and women who ga...
05/22/2026

Memorial Day weekend is here.

Couple things on my mind heading into it.

First.

Memorial Day is for the men and women who gave their lives so the rest of us could spend a long weekend with our families.

Don't lose sight of that.

Second.

Iowa is wide open this weekend.

Pools across the metro are getting their first real workout.

Lake docks are dropping.

Backyards are full.

That's what the season looks like.

If you've been thinking about a pool, drive around this weekend. See what other families have. Sit with the picture for a minute.

When you're ready to talk... we're here.

(515) 953-9008 | buildyourparadiseproject.com

Address

15143 Bellflower Lane
Urbandale, IA
50323

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm
Saturday 8:30am - 4pm
Sunday 8:30am - 4pm

Telephone

+15159539008

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