08/17/2026
With “Wake Forest” boldly inscribed atop one of the iQ’s buildings, it’s easy to think this district is just for Wake Forest University School of Medicine and Wake Forest University. It’s true that these anchor institutions are a big part of the innovation district, promoting research, education and discovery, but they’re not alone.
If you follow the iQ’s social channels, you may also think about startups and entrepreneurs – particularly in technology, medicine and other sciences – as major drivers of innovation and growth here.
But there’s another type of business that plays an important role: “Main street” companies, like Alma Mexicana, who have been part of the iQ from the early years, through COVID and beyond. Together with other small businesses in the district, whether devoted to wellness or great coffee or the perfect cocktail, they create a place that people want to be.
In the iQ, we call this “vibrancy,” and it’s a vital part of the fabric of innovation districts all over the world.
Thank you to every small business that creates a welcoming environment for people to enjoy!
📸: Logo behind the bar in Alma Mexicana, a restaurant with Mexican-inspired cuisine located in Bailey Power Plant in the iQ. Circa 2019.